Nearly gone are the days of bands getting lined up in the studio for a recording session and all playing the same song at the same time, hoping that no one messes up. In fact, thanks to the Internet, artists can collaborate with beat makers on a music production without ever being in the same geographical location -- see Haley Williams and BOB’s “Airplane.” However, one thing that hasn’t changed is the need for portability of hardware required for music production.

The tools that producers and beat makers use to make their music productions are expensive, thus it’s harder to generate a profit as a beat maker. An endless list of equipment and/or music editing software is involved, and most programs are not easy to learn. Not to mention, these things are usually stationary, even if only housed in a laptop. Enter accomplished beat maker Dallas Austin’s new, intuitive beat maker and music production tool set, Beat Thang.

Beat Thang re-defines the term portability. Unlike programs designed for beat makers that need to be installed on a computer, Beat Thang lives in its own hardware, and a pretty slick hardware at that.

Disc-like by design, Beat Thang will fit in your bag and even on your lap, should you be out and about when creativity strikes.  Want to show off your new creation to a project contributor, manager, or artist You can bring the beat maker with you to your next meeting instead of your invaluable hard drive or having to worry about email not being secure / unable to send the massive digital file. Beat Thang’s battery is nothing to be worried about either, as it is a four-hour lithium ion rechargeable. 

Some other perks that make this portable beat maker’s gadget worth the price point include its recording ability. On top of crafting your music production with the thousands of sounds already installed on the Beat Thang, you can use it to sample your own sounds as well. And because it’s portable, you can bring it to the desired sample sound instead of bringing the sample to you. Think about all of the sounds now available for your samples!

Additionally, this compact music production house is so intuitive that its creators, GRAMMY award winning producers and Beat Kangz electronics, guarantee that you’ll be a bona fide beat maker within the first day of picking up Beat Thang or your money back.

Beat Thang also comes loaded with technical support and video tutorials from professionals in the music production industry, and free software upgrades for life. As demonstrated in multiple promo videos, the machine is so nimble you can use the beat maker while walking.

That being said, it will be interesting to see if the competition can catch up to Beat Thang moving forward.