If you are looking for an affordable but effective print marketing tool, a business card is what you are looking for. The main purpose of using these materials is to create an instant connection between your business and your potential customers. Since business cards are relatively small, marketing can be possibly done anywhere at a given time.

The effectiveness of your business card is directly affected by its appearance. The design is as important as first impression. How your card looks like will be the deciding factor of your customers whether to read and keep it or just drop it. That is why a business card which is more attractive and visually stunning is more successful.

An effective business card design is created with the right use of colors, text, graphics and images. Successful cards are often simple yet unique in terms of design and layout. Most of them give a lasting impression to its readers. There are so many ways on how to make your card something memorable to your audience. One of these is to design a logo and incorporate it with your business card design.

A business logo will not only make your card more professional but it can also create a unique identity for your company. Your logo must be simple enough to be remembered and must be unique enough to set you apart from your competitors. Moreover, in designing a logo for your business, you must keep in mind the following principles:

1. Simple. The simplicity of design can make your logo easily be remembered and recognized. Good logos are composed of something exceptional or unique, without having it “overdrawn”. Remember that the business logo is only one of the elements of your business card.

2. Memorable. Being memorable follows closely on the principle of simplicity. An effective logo design must be memorable which is achieved by making it simple yet attractive.

3. Timeless. Will your logo stand the test of time Your logo must be timeless. It must still be effective in the next 10, 20 or 30 years. In the business industry, longevity is important since trends come and go.

4. Versatile. In designing your logo, versatility must be considered. Your business logo must not only be used in your business cards. It must be versatile enough when used in different materials concerning your company. One good way is to design a logo in black and white.

5. Appropriate. Of course, your logo design must be appropriate with the nature of your business and your target market. For instance, a child-like typeface and colors can be used in your logo design if you are in the toy industry.

Putting a logo in your business card design is one of the effective ways to make your cards memorable, unique and effective. However, you must first take a closer look on how you design your company logo. You must always consider making your logo design simple, memorable, timeless, versatile and appropriate.