With over two billion websites on the internet, you might worry about how people are going to find you, and if you already have good rankings, you might worry about losing them if you were to change your website to a WordPress content management system.

If you need an easy platform that’ll allow you to rank high and drive more traffic, consider a WordPress website. WordPress websites are popular due to the ease of use, excellent functionality, and professional looks.If you’d like to see examples, check out these different WordPress sites: Wordpress.org/showcase/archives.These showcase how popular and versatile the software platform is, and its search-ability and large-scale usability.If National Geographic and The Wall Street Journal have chosen WordPress, that speaks volumes about using it as a possible platform for your site.

If you’re still thinking of WordPress as a personal blog, you should know that it has evolved into much more:

• Its an excellent tool for small or medium sized websites
• A host for galleries of videos and photos
• A host for forums and online communities
• Corporate portals
• And of course blog posts as well

Most bloggers are familiar with the convenience and usability of WordPress, which makes it a logical choice for using as your main website too.If you are already used to blogging with WordPress,imagine how much easier maintaining your own site pages will be.So we know WordPress is easy to navigate around, easy to administer and maintain, and very versatile.The question is whether WordPress optimization can actually help in online visilibty.Converting your website into WordPress could be scary if the software wiped out your hard-won search rankings.

In our experience at Boomtown Internet Group, WordPress is an great solution for the websites of smaller businesses.It can be set up quickly, easily publish content, and rapidly optimized to show up in Google’s search results. Every page can be found and indexed by Google, which sometimes doesn’t happen in other more traditional CMS(content management) systems.WordPress has many plugins and applications that make it easy for internal optimization, allowing you to build a website that features an attractive design, great functionality,and one that can easily be customized and manage—not to mention it’s SEO-friendly.

So How SEO-friendly is Wordpress?Here are some tips and tricks for getting the most out of your Wordpress website.

Content. If possible, design your WordPress style sheet to have your content close to the top of the page for better and easier readability—most search engines only scan the first half of web pages. Wordpress can also keep sidebars, footers,and other page elements conveniently towards the bottom and out of the way.This design will allow your visitors easy readability as well.

The All-In-One SEO Plugin.The WordPress default installation doesn’t allow for strict control of page titles and meta tags for keywords and page descriptions—but there is a really great plugin called The All-In-One-SEO Plugin that does just that.For more control, it lets you add page titles and meta tags manually, as that ensures the best results. Don’t forget to optimize with regional spelling and supply the search engines with specific information for the best results.

Links.Even if you have great content, you still need great links.The quality and quantity of your links play a role in search engine favoritism.Who is linking to you?WordPress makes this easy, with trackbacks, pingbacks, and blogrolls.You’ll know who’s linking to you and you’ll easily be able to link to other people,giving both of you search engine credit.Install the “Related Posts plugin” and have your articles link to other similar articles you’ve written.

Image Optimization.Not only text can be optimized for the Search Engines:WordPress optimization allows you to optimize your images as well.Taking the time to write alt tags and carefully name your files will drive additional traffic to your site.It’s important to take advantage of image optimization—even if your visitors can’t see your image tags, you’ll still receive traffic from different engines.It’s recommended that you take the time to do this yourself, but if you don’t have the time, use one of the available WordPress plugins to do it for you.The plugin is called “SEO friendly Images” and can add titles to images.

There are many other features Wordpress can offer.For businesses, WordPress is a very robust CMS platform that will allow you much more flexibility and administrative control over your content, while giving you the added benefit of SEO-friendliness.You don’t have to know HTML or CSS to use a WordPress website or blog and WordPress offers a built in editor,pre-existing customizations, and helpful tutorials.Although WordPress may not be the most perfect CMS solution,it’s so easy to set up, run,and maintain a great website that will ideliver great search engine results.

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