It may seem like a no-brainer, but actually, the answer is not necessarily Yes. If any of the following examples apply to you, you may not be in need of an SEO campaign right now:
- You have a website that you really don’t want strangers to find, such as a training tool for your employees or a classroom tool for your students.
- Your site is already ranking well, you’re satisfied with your sales, and you don’t want to rock the boat.
- You’re in a big hurry—say, you’ll go out of business without a major upswing in revenue in the next couple of months. This is not to say that SEO can’t help you, but good SEO takes time. You may need to focus your energies elsewhere right now.
- Your site is going to be completely rebuilt or redesigned

Frequently, people who offer the following reasons not to do SEO:
- “I don’t have enough money.” If you don’t have any money in your budget for SEO, simply follow our plan with a focus on organic (that means low-cost or no-cost!) optimization. Believe it or not, you can make substantial improvements without spending a dime.
- “I don’t have enough time.” SEO is a very flexible process. If you don’t have an hour a day, use whatever time you do have and work through the plan over a longer period.
- “My website sucks!” Don’t give up! This is a very common problem for folks setting out on an SEO campaign. If everybody waited until their site was perfect before doing SEO, nobody would do SEO.


The fundamental goal of your business, when you get down to the bottom of it, is to make money by selling a product or service. However, there may be nuances
to even such a straightforward goal as this. And there are a whole host of other possible goals and subgoals that your business is likely to have.Perhaps yours is a large company with branding as an important long-term goal.Maybe your company wants to make money with certain products but is willing to take a loss in other areas. Maybe you are starting up with investor backing and do not need to turn a profit for years. Perhaps you are a nonprofit, with a goal to improve the world and inspire others to do the same. Whatever way you’re leaning, your business goals will affect your SEO campaign strategy.

For example, consider the fictional situation at company which selling unique, high-end baby clothes. This business makes its money directly through online sales. It’s a small operation, so there is a limit to how many orders the business can handle. The company would be a steady flow of, say, 100 orders per month. But if company perfectly implement SEO then the order situation may be different.

It is a rare site indeed that couldn’t use a little improvement in the SEO department.And, with the importance of SEO on the rise, if you don’t need it today, it’s a good bet you’ll need to brush up your SEO smarts for tomorrow. So even if you don’t think you need SEO right now, make sure that your goals aren’t begging for a little help.