Brand Keys Customer Loyalty Leaders 2011 (edition 15) which gives the loyalty rankings for the top 100 brands. This was culled out of the 528 brands and assessed in 79 industry categories. There are some familiar tales and some real surprises.

Brands are like people. Social, Emotional, Foolish and Smart. IDEAS.STRATEGY.DESIGN Global (ISD Global) has created a methodology what they call is BEST for brands. The acronym BEST expands to Brand Energy Stimulation Treatment.

Brands the world over spend millions of dollars trying to woo celebrities to act as brand ambassadors. Does it really work?. Are celebrities really worth the millions they are paid for endorsement deals?

Global branding outfit ISD Global( Ideas.Strategy.Design Global) has embarked on a new in house initative to service its customers and in turn their customers better. They have just launched an initiative called CLAP which expands into Customer Love Affair Plan. The objective is to create lasting love affairs between t...

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand's owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations.

ISD Global (Ideas.Strategy.Design Global) was conceived with the prime motto of nurturing and developing brands. From the miniscule to the mammoth. Set up in 2003 in Dubai.

Global branding outfit ISD Global( Ideas.Strategy.Design Global) has embarked on a new in house initative to service its customers and in turn their customers better. They have just launched an initiative called CLAP which expands into Customer Love Affair Plan. The objective is to create lasting love affairs between t...

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand's owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations.

ISD Global (Ideas.Strategy.Design Global) was conceived with the prime motto of nurturing and developing brands. From the miniscule to the mammoth. Set up in 2003 in Dubai.

Brands are like people. Social, Emotional, Foolish and Smart. IDEAS.STRATEGY.DESIGN Global (ISD Global) has created a methodology what they call is BEST for brands. The acronym BEST expands to Brand Energy Stimulation Treatment.

Brand Keys Customer Loyalty Leaders 2011 (edition 15) which gives the loyalty rankings for the top 100 brands. This was culled out of the 528 brands and assessed in 79 industry categories. There are some familiar tales and some real surprises.

Brands the world over spend millions of dollars trying to woo celebrities to act as brand ambassadors. Does it really work?. Are celebrities really worth the millions they are paid for endorsement deals?